Atul Rai
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About Me

Atul Rai - Salesforce Developer

I am a Salesforce professional with 8 years of IT experience, including 5 dedicated years in the Salesforce ecosystem. My expertise lies in developing custom applications using Apex, Lightning Web Components (LWC), and Visualforce, alongside managing Pardot for marketing automation. I have extensive experience implementing REST API integrations with platforms like Twilio, Mailchimp, and WordPress to ensure seamless data flow.

Throughout my career, I have delivered end-to-end implementations across the insurance, real estate, and healthcare industries. I focus on building clean, scalable architectures and user-centric designs that handle complex business requirements while remaining maintainable for the long term.

Let's Collaborate

Core Skills

Salesforce Ecosystem

Apex Programming
Lightning Web Components
Visualforce Pages
Salesforce Flows
Validation Rules
Reports & Dashboards
SOQL/SOSL Queries
Workflow Rules

Marketing Automation

Pardot Implementation
Lead Scoring Models
Engagement Studio
Email Marketing
User Synchronization
Dynamic Content
Campaign Management
Marketing Analytics

Web & Integrations

REST/SOAP APIs
WordPress Development
Mailchimp Integration
Twilio SMS/API
JavaScript/ES6
HTML5 & CSS3
PHP & MySQL
Git & Version Control

Professional Services

Custom CRM Development

Design and implement tailored Salesforce solutions using Apex, LWC, and automated flows to optimize business processes and enhance user productivity.

Marketing Automation

Leverage Pardot and Salesforce tools to automate lead nurturing, scoring, and campaigns, resulting in improved conversion rates and personalized customer journeys.

API Integrations

Seamlessly connect Salesforce with external systems like Mailchimp, Twilio, and WordPress for real-time data synchronization and enhanced functionality.

Featured Projects

Insurance CRM Portal

Built a smart insurance CRM to simplify policy management and approval workflows.

Real Estate CRM with Rightmove API

Developed a real estate CRM with automated property syncing and faster lead management.

Marketing Automation Platform

Created a marketing automation system with smarter email journeys and lead tracking.

Healthcare Payment Integration

Built a secure healthcare payment system with seamless Salesforce integration for faster billing.

Sales Analytics Dashboard

Developed a real-time sales dashboard that helps teams track performance and make smarter decisions.

Mobile Field Service App

Created a mobile app for field teams with offline access, GPS tracking, and real-time updates.

Certifications

Salesforce Certified Platform Developer I

Salesforce Certified JavaScript Developer

Salesforce Certified Agentforce Specialist

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