Atul Rai
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About Me

Atul Rai - Salesforce Developer

Passionate Salesforce professional dedicated to transforming business processes through innovative CRM solutions.

With a strong foundation in Sales, Service, and Experience Clouds, I specialize in developing custom applications using Apex, Lightning Web Components (LWC), and Visualforce. My expertise extends to Pardot for marketing automation and REST API integrations with platforms like Twilio, Mailchimp, and WordPress. I've delivered projects that enhanced operational efficiency, boosted lead conversion by up to 30%, and streamlined data flows for global teams.

Beyond technical skills, I focus on user-centric design and scalable architectures to ensure long-term success for clients across industries like insurance, real estate, and healthcare.

Let's Collaborate

Core Skills

Salesforce Ecosystem

Apex Programming
Lightning Web Components
Visualforce Pages
Salesforce Flows
Validation Rules
Reports & Dashboards
SOQL/SOSL Queries
Workflow Rules

Marketing Automation

Pardot Implementation
Lead Scoring Models
Engagement Studio
Email Marketing
User Synchronization
Dynamic Content
Campaign Management
Marketing Analytics

Web & Integrations

REST/SOAP APIs
WordPress Development
Mailchimp Integration
Twilio SMS/API
JavaScript/ES6
HTML5 & CSS3
PHP & MySQL
Git & Version Control

Professional Services

Custom CRM Development

Design and implement tailored Salesforce solutions using Apex, LWC, and automated flows to optimize business processes and enhance user productivity.

Marketing Automation

Leverage Pardot and Salesforce tools to automate lead nurturing, scoring, and campaigns, resulting in improved conversion rates and personalized customer journeys.

API Integrations

Seamlessly connect Salesforce with external systems like Mailchimp, Twilio, and WordPress for real-time data synchronization and enhanced functionality.

Featured Projects

Insurance CRM Portal

Engineered a comprehensive LWC-based CRM system for policy management, agent tracking, and renewal processes. Implemented dynamic approval workflows and integrated LWR sites for role-based access, reducing processing time by 40%.

Real Estate CRM with Rightmove API

Developed automated property syncing and lead generation features using asynchronous Apex and APIs. Created intuitive dashboards and data models, enabling 25% faster lead qualification for real estate agencies.

Marketing Automation Platform

Integrated Pardot with Salesforce for advanced lead scoring and email campaigns. Designed engagement studios and behavior-based automations, increasing campaign ROI by 35% for marketing teams.

Healthcare Payment Integration

Built a secure PHP-based payment form with real-time Salesforce synchronization via REST APIs. Captured and linked patient data to service records, streamlining billing and reducing errors by 50%.

Sales Analytics Dashboard

Created an interactive LWC dashboard with real-time sales metrics and forecasting tools. Integrated with external data sources to provide comprehensive insights, improving sales team performance by 22%.

Mobile Field Service App

Developed a Salesforce Mobile SDK application for field service technicians, enabling offline data capture, GPS tracking, and real-time synchronization, reducing paperwork by 70%.

Certifications

Salesforce Certified Platform Developer I

Salesforce Certified Administrator

Pardot Specialist

JavaScript Developer (Trailhead Certified)

Get in Touch

theatulrai@gmail.com

+91-8545035946

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